The announcement of the first-ever U.S. padel franchise being awarded to the Baker family by Conquer Padel represents a significant milestone in the sport’s expansion across the country. Alex, Greg, and Robert Baker, with their extensive background in the fitness industry, including the operation of 24 Planet Fitness locations, are set to open 50 Conquer Padel clubs nationwide, starting with four in the Northeast. This partnership highlights the burgeoning popularity of padel, a sport with over 30 million players globally and a rapidly increasing presence in the U.S., where more than 350 courts are expected to be built in 2024 alone.

The Baker family’s decision to partner with Conquer Padel was influenced by the company’s innovative model and shared values, as Alex Baker noted the immediate connection and alignment with Conquer’s vision. Greg Baker, with his financial expertise and experience in the fitness sector, was particularly impressed by Conquer’s operational and technological sophistication, which played a crucial role in their decision to embark on this venture.

Conquer Padel’s franchise model is designed to create community-centric clubs that offer a 5-star experience, combining operational consistency with a welcoming atmosphere. This approach, along with comprehensive support for franchisees in areas such as site selection, club design, and marketing, positions Conquer Padel as a leader in the sport’s U.S. expansion. The partnership with the Baker family not only marks a pivotal moment for Conquer Padel but also opens the door for other entrepreneurs to join in the sport’s growth, offering a unique opportunity to be part of padel’s rise in the American market.

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