Environment First Printing, a Portsmouth, NH-based company, has announced a 250% increase in its outside sales force, a move that underscores the growing interest in sustainable printing solutions. CEO Matthew Airey attributes this surge to a renewed brand buzz, the appeal of cleaner toner products, and the advantages of American manufacturing. The company’s strategy of attracting a diverse sales force, including retirees and stay-at-home parents, has paid off, with representatives enjoying commission percentages up to 50% of gross profit, significantly higher than industry standards.

The company’s bio-based toner, which saves 3 liters of petroleum per unit and is priced 30% lower than competitors, has been a key driver of this growth. Sales representative Justin Davies shared that his affiliation with the brand has added nearly six figures to his income, illustrating the financial viability of selling Environment First Printing’s products. The company’s commitment to environmental stewardship and cost savings has resonated with a wide range of clients, from Fortune 500 companies to local businesses.

With the launch of its new website, https://www.environmentfirstprinting.com, Environment First Printing is poised to further its mission of reducing foreign oil use and promoting renewable resources in the printing industry. This expansion reflects a broader shift towards sustainability in office supplies, offering both environmental and economic benefits.

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