Green Monke, an award-winning hemp-D9 beverage brand, has reported significant success with its Happy Sodas at the Pabst Theatre Group (PTG) venues in Milwaukee, Wisconsin. Over the first six months of their partnership, Green Monke’s products have dominated non-alcoholic beverage sales, accounting for 69% of sales at larger venues and between 52-62% at mid-sized and smaller venues. This shift reflects a broader trend towards non-alcoholic options, with such beverages now making up 10-13% of total beverage sales at PTG venues.

The partnership with PTG allows Green Monke to reach a diverse audience across five iconic venues, including the Miller High Life Theatre and the Riverside Theater, which host over 700 live events annually. The success of Happy Sodas has led to the introduction of ‘Green Monke HIGHBalls’, a series of mixed functional non-alcoholic cocktails that blend the brand’s signature hemp-infused sodas with complementary ingredients, further catering to the evolving preferences of consumers.

Gary Witt, president & CEO of the Pabst Theater Group, highlighted the importance of Green Monke in meeting customer demand for non-alcoholic options, especially in light of declining beer sales. The brand’s ability to enhance the live entertainment experience without the hangover has been well received by both consumers and bartenders.

Looking ahead, Green Monke is expanding its reach through hyper-local marketing initiatives and exploring opportunities to introduce its Happy Sodas to larger stadiums nationwide. This includes a focus on major cities in the South, Northeast, and upper Midwest, building on its successful pilot launch at EnMarket Arena in Savannah, Georgia. The brand’s innovative approach and commitment to quality have positioned it as a leader in the hemp-infused beverage industry, offering a refreshing alternative to alcoholic beverages for diverse audiences.

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