Haypp Group, the parent company of leading e-commerce retailers Nicokick.com and Northerner.com, has announced the appointment of Issa Abuaita as Head of Legal (US) and Laura Leigh Oyler as Vice President, Regulatory Affairs (US). These strategic hires underscore the company’s dedication to maintaining regulatory compliance and fostering growth in the competitive U.S. market for nicotine pouches.

Markus Lindblad, Global Head of Legal and External Affairs at Haypp Group, emphasized the importance of these appointments in setting industry standards for responsible retailing. Abuaita’s extensive legal expertise and Oyler’s deep regulatory knowledge are expected to bolster the company’s efforts in navigating the complex regulatory environment, ensuring sustainable growth and advocating for adult access to smoke-free nicotine alternatives.

With over a decade of legal experience, Abuaita brings a wealth of knowledge in corporate governance, regulatory compliance, and FDA premarket product authorization. His role will be pivotal in streamlining legal operations and supporting the compliant launch of nicotine products in the U.S. market. Oyler, with her 15 years of experience in tobacco and nicotine regulation, will lead the company’s regulatory strategy, leveraging her FDA expertise and advocacy for tobacco harm reduction to guide Haypp Group’s compliance and public engagement efforts.

These appointments come at a critical time as the demand for smoke-free nicotine alternatives continues to rise, positioning Haypp Group to lead with confidence in a rapidly evolving and highly regulated market. The company’s commitment to transparency, innovation, and responsible retailing is further solidified by the addition of Abuaita and Oyler to its executive team.

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