HG Insights has unveiled its latest innovation, the AI-powered Market Analyzer and Copilot, setting a new standard for B2B tech vendors in conducting detailed market analysis and making informed Go-to-Market decisions. This AI-native product taps into the HG Insights’ Revenue Growth Intelligence (RGI) Fabric, a comprehensive database comprising over 28 billion market source files, 2 billion intent records, 20+ million companies, and 200+ million tech install and IT spend detections. The RGI Fabric employs advanced AI/ML technologies to uncover and integrate deep ‘behind the firewall’ customer data, enabling precise marketing and account targeting, along with insights into technographics, cloud usage, and competitive intelligence.

Rohini Kasturi, CEO of HG Insights Inc., emphasized the importance of data quality in AI guidance, stating, ‘Our Revenue Growth Intelligence Fabric is constantly updated with billions of industry data points, corporate technographics, and buyer intent signals. This gives our customers an advantage they just can’t get anywhere else.’ The Market Analyzer and Copilot is designed for strategic Marketers, ABM teams, Sales Strategy Management, RevOps, and Finance/Strategy professionals, offering conversational queries combined with AI-powered ML for granular market sizing, competitive analysis, and precise Ideal Customer Profile (ICP) definitions.

Satish Grandhi, CTO of HG Insights Inc., highlighted the product’s ability to bridge gaps between strategy and execution, with plans to expand use cases for different GTM roles and integrate additional data types like buyer intent and sentiment. The Market Analyzer addresses common challenges such as market delay and lack of account-level details found in traditional analyst reports, offering interactive AI-assisted workspaces, pre-templated use cases, and data visualizations to enhance ABM programs and CRM records.

Future versions of the Market Analyzer and Copilot will introduce features like propensity modelling and territory planning, further enriching the HG Insights Revenue Growth Intelligence Fabric. The product is available under a hybrid, usage-based pricing model, providing new customers with flexible access to its solutions. B2B technology and growth leaders are invited to learn more about this groundbreaking tool during the HG Insights launch session on LinkedIn Live.

The launch of the Market Analyzer and Copilot underscores HG Insights’ commitment to delivering actionable insights for B2B organizations, as highlighted in the 2024 Gartner® Market Guide for GTM Data Applications. With the majority of Fortune 1000 B2B tech companies relying on HG Insights, the company continues to lead the way in revenue growth intelligence and GTM success.

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