The home services sector remains robust as homeowners opt to update their properties rather than sell, according to Paul Flick, Founder and CEO of Premium Service Brands (PSB). With over 1,000 locations across the U.S. and Canada, PSB franchises like 360° Painting, ProLift Garage Doors, and Maid Right are capitalizing on this trend by offering reliable and trusted services to homeowners looking to invest in their properties.

Flick highlights the recession-resistant nature of home services franchising, noting that homeowners prioritize maintaining their largest investment over discretionary spending. This sentiment is echoed in the current housing market, where a shortage of homes has led to increased equity, encouraging further investment in home services.

Despite the potential for growth in pre-listing home improvements, Flick points out that these jobs represent a minor portion of PSB’s business, being smaller and more cosmetic in nature. Instead, the focus is on multi-brand ownership, which allows franchisees to meet consumer demand more efficiently by offering a range of trusted services.

Aspiring franchisees are advised to be fully committed, have sufficient working capital, and adhere to PSB’s established system for success. Flick emphasizes the importance of long-term planning and community relationship building for franchisees looking to thrive in the home services industry.

Looking ahead, Flick anticipates continued growth in the home services and franchising industries, driven by the housing shortage and homeowners’ desire to protect their investments. This outlook underscores the enduring appeal and stability of home services franchising as a business opportunity in uncertain economic times.

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