The short film ’30 Years Frozen: 3 Brothers Regret’ has quickly ascended to global viral status, amassing over 126 million views within its first three days of release. This achievement highlights the film’s universal appeal and the effectiveness of its production team’s innovative approach to vertical storytelling. Produced by Rion Ezra, George Bladon, and Maximilian Seed, the project was completed in Los Angeles in just eight days, under budget, challenging the prevailing industry narrative that high costs make L.A. an impractical location for indie projects.

Directed by Mengfang Yang and cinematographed by Ziggy Jaz van Koeverden, the film features a mix of digital-native performers and classically trained actors, including Tiffany Alvord, Sam Myerson, Adam Santa Cruz, Mick Krause, and Quincy Symeczek. Their performances contribute to the film’s emotional depth, which explores themes of time, regret, and family dynamics in a format optimized for mobile viewing.

The success of ’30 Years Frozen: 3 Brothers Regret’ underscores a shifting paradigm in content creation, where vertical films can achieve cinematic quality and cultural relevance. Producer Rion Ezra’s statement, ‘The vertical space is finally ready for real cinema — stories with substance, risk, and style,’ reflects the team’s ambition to elevate short-form content. This project not only demonstrates the viability of indie-scale production in Los Angeles but also positions the city as a potential hub for the future of vertical filmmaking.

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