Mullen Automotive Inc. (NASDAQ: MULN), an emerging player in the electric vehicle (EV) manufacturing sector, has announced a significant rebranding to Bollinger Innovations, with plans to change its NASDAQ ticker symbol by August 15, 2025. This strategic move is part of the company’s broader effort to consolidate its operations under the Bollinger brand, aiming to streamline its processes and focus on the growth of its commercial EV offerings. The consolidation includes relocating commercial vehicle functions to Oak Park, Michigan, and unifying sales, marketing, and service divisions to improve operational efficiency.

Since January, Mullen has undertaken substantial cost-cutting measures, including the elimination of 155 positions, which has reduced annual operating expenses by at least $35 million. These efforts are designed to enhance fiscal efficiency while advancing the development of its Class 1, 3, and 4 commercial EVs. Among the vehicles in focus are the Mullen ONE and THREE, along with the Bollinger B4, which is notable for its impressive 7,325-lb payload capacity and 185-mile range. The company’s leadership is optimistic about securing significant sales orders in the current fiscal quarter, signaling a positive trajectory for the rebranded entity.

Mullen Automotive’s transition to Bollinger Innovations comes at a time when the company has achieved several milestones, including the commencement of commercial vehicle production in Tunica, Mississippi, in August 2023, and receiving IRS approval for federal EV tax credits on its commercial vehicles. This Qualified Manufacturer designation allows eligible customers to benefit from up to $7,500 per vehicle. Furthermore, the Mullen ONE and THREE have received certification from the California Air Resource Board (CARB) and the EPA, making them available for sale across the U.S. The CARB-issued HVIP approval for the Mullen THREE offers up to a $45,000 cash voucher at the time of purchase, enhancing its appeal to potential buyers.

The company’s expansion of its commercial dealer network to seven dealers, including the recent addition of Papé Kenworth, underscores its commitment to broadening its market reach. This network, which includes Pritchard EV, National Auto Fleet Group, and others, provides comprehensive sales and service coverage in key regions across the U.S. Additionally, the Foreign Trade Zone (FTZ) status approval for its Tunica manufacturing center offers further advantages, such as duty deferment and elimination on exported vehicles, reinforcing the company’s competitive edge in the commercial EV market.

This rebranding and operational consolidation mark a pivotal moment for Mullen Automotive as it seeks to solidify its position in the competitive EV landscape under the Bollinger Innovations banner. With a clear focus on efficiency, growth, and the advancement of its commercial EV lineup, the company is poised to make significant strides in the evolving automotive industry.

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