SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has entered into a significant partnership with sports entrepreneur David Lloyd to launch a David Lloyd-branded sports arena in Boca Raton, Florida. This venture, valued at $14 million, represents the first U.S. introduction of the David Lloyd brand, marking a pivotal moment in the company’s global expansion strategy. The 100,000-square-foot facility, to be named ‘Sports.com All-Sports Arena, designed by David Lloyd,’ will integrate advanced athletic infrastructure with co-working spaces and hospitality services, aiming to redefine the sports and entertainment experience.

The arena will feature state-of-the-art amenities, including AI-powered golf simulators, indoor courts, a comprehensive gym, and a culinary offering by celebrity chef Todd English. This initiative not only highlights SEGG Media’s commitment to innovative fan engagement but also leverages the digital prowess of Sports.com alongside Lloyd’s esteemed operational expertise. With projections indicating over $6 million in first-year EBITDA, the Boca Raton site is just the beginning of a broader rollout targeting key markets in the U.S. and Middle East.

This partnership underscores the growing intersection of sports, technology, and entertainment, offering a unique blend of physical and digital experiences. By combining premium athletic facilities with cutting-edge technology and gourmet dining, SEGG Media and David Lloyd are setting a new standard for sports arenas. The project’s success could pave the way for further expansions, reinforcing the company’s position as a leader in the global sports and entertainment industry.

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