The collaboration between Vertical IQ, a leader in Industry Intelligence, and Ignite Sales, an award-winning bank sales engagement platform, marks a significant advancement for financial institutions. This partnership allows Vertical IQ’s extensive industry and economic content to be dynamically integrated into the Ignite Sales Engagement Platform, offering a seamless experience for business banking sales professionals.

Vertical IQ was designed with the financial professional in mind, providing actionable insights across a wide range of industries. Its platform covers over 97% of the economic revenue in the U.S. and Canada, featuring more than 920 Industry Profiles and 3,400 local economic reports. Ignite Sales complements this by offering a data-driven AI platform that facilitates personalized conversations between bankers and small business customers, aiming to uncover and meet their unique banking needs.

The integration of Vertical IQ’s content into the Ignite Sales platform means that bankers can now access critical industry trends, pain points, and financial benchmarks in real-time during customer interactions. This not only enhances the quality of these interactions but also saves time by eliminating the need to switch between platforms. Paul Hock, VP of Sales and Strategic Partnerships at Vertical IQ, emphasized the partnership’s goal to empower bankers with actionable insights precisely when they are needed, fostering deeper relationships and better outcomes for both the financial institutions and their customers.

Ken Patrick, Chief Growth Officer of Ignite Sales, highlighted the partnership’s role in advancing their mission to deliver exceptional, tailored customer experiences. By providing immediate access to high-value industry data within their digital engagement service, the partnership enables smarter conversations and a more seamless experience for financial services clients.

This initiative responds to the increasing demand among banks for streamlined processes that do not compromise the quality of customer interactions. The integration is currently being implemented with joint clients and is expected to be available to all Ignite Sales users by the fourth quarter of 2025.

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